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Significant Thing to Know About Chatbots

Chatbots advantage customers since
they can receive immediate responses
from businesses and get help.

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Formal Sales Process = More Revenue

Does your business have a formal sales process? If not, then the probability is high that you’re running short of your full potential. In a recent HBR.org article titled “Companies with a Formal Sales Process…

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Big Data and the Olympic Games

More and more, big data analysis is changing the way we do business. But analytics are also catching on in unconventional business environments. In a recent Forbes.com article titled “How Big Data and Analytics Help Athletes…

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CRM Training the Right Way

Having your entire organization learn a new system is never easy. Almost inevitably, there are setbacks and roadblocks. But it doesn’t have to be this way, especially if your new acquisition is a Customer Relationship Management (CRM) system…

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Lightning Brings Voice to Sales Cloud

Not long ago, Salesforce.com (SFDC) introduced Lightning Sales Cloud, its next-generation cloud sales platform. Now, SFDC is bringing a new feature to the table in Lightning Voice, a capability Salesforce hopes will streamline phone calls…

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AWS and Salesforce.com

Amazon Web Services (AWS), a leading provider of cloud computer infrastructure, and Salesforce.com (SFDC), a global leader in customer relationship management (CRM), recently announced a new partnership that places AWS as SFDC’s preferred cloud infrastructure provider…

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CIOs and Digital Transformation

Chief Information Officers (CIOs) play a critical role in business leadership. Organizations that fail to incorporate big data and digital technologies into their strategy are destined to fall behind. Now more than ever, it’s important to think of CIOs…

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Don’t Be Afraid of Predictive Analytics

Chances are, you use predictive analytics multiple times each day. Predictive analytics are used in your laptop, your phone, your car, and more. But fear of the unknown has prevented many business people from deploying them in their own organization…

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Cloud Could Save Gov $10 Billion Annually

Over the past decade, cloud computing has seen tremendous growth and adoption in the private sector. Software as a Service (SaaS) and Platform as a Service (PaaS) capabilities have fueled a major disruption of the tech industry…

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Salesforce Lightning for Gov Cloud

Lightning, Salesforce.com’s next-generation UI deployment, has just increased its reach in the public sector. In a recent zdnet.com article titled “Salesforce Government Cloud Gets a Lightning Update…”

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6 CRM Mobility Mistakes You Can’t Make

Today, mobility is everything. Your business needs access to data everywhere – not just the office, but on your tablet, your phone, in your car, and in the air. Customer Relationship Management (CRM) solutions are typically sold with mobile features…

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CRM in the Healthcare Ecosystem

Customer Relationship Management (CRM) software has traditionally focused on sales, service, and marketing. But a rapidly growing data environment is taking CRM to a new frontier – healthcare.

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Salesforce and Artificial Intelligence

Artificial intelligence (AI) surrounds us. You can find it in your laptop, your phone, your car, and now – your CRM solution. Salesforce.com recently announced it was acquiring MetaMind…

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5 Reasons You Need a CRM Champion

Customer Relationship Management (CRM) provides enormous opportunity to your business. But implementation is not always easy, especially if your business is resistant to change (as most are). How can you effectively integrate…

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Social Media and CRM

Social media requires a strategic approach to be effective as a marketing tool. Customer Relationship Management (CRM) is a fast-growing field with enormous opportunity for digital transformation. But how can your business marry the two, and strengthen the relationship between sales and marketing?

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Service Lightning at the Mobile Edge

Lightning, Salesforce.com’s next-generation UI deployment, has just increased its reach. In a recent Eweek.com article titled “Salesforce Field Service Lightning Gives Field Workers a…

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CRM in Unlikely Places

Customer Relationship Management (CRM) is a fast-growing field with tremendous opportunity to transform your business. Offerings by Salesforce.com, Oracle, Microsoft and others have seen widespread adoption…

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Digital Personalization: GoDaddy’s Lessons

GoDaddy, the ubiquitous domain registrar with flashy Super Bowl ads, is a market leader in digital personalization. Chief Marketing Officer Phil Bienert’s unique lessons are outlined in a recent VentureBeat article…

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ICT and the Cloud: Driving Transformation

The past decade has seen a tremendous leap forward in connectivity. In a Bloomberg Business article titled “Innovative ICT Enables Industries to Go to the Cloud,” David Gould explains the enormous impact cloud technology is having on …

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Evaluating Your Digital Experience: Training and Adoption

Evaluating Your Digital Experience, Eight Critical Questions Part 8: What is the proposed plan for training and ensuring adoption?

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